Fantastic thread on why collaboration features in XD or Sketch would never match Figma: “In short, Adobe would have never caught up to Figma. It’s genuinely easier and cheaper for them to use Figma’s architecture to rebuild all of their existing applications than to try to make any of their existing apps as delightfully multiplayer as Figma.”
I'm not surprised that Adobe is acquiring Figma for $20B, nor that Wall Street doesn't understand it and $ADBE stock is down more than $20B today. It's a smart move for Adobe because it's nearly impossible to make legacy software applications multi-user collaborative. Thread: 🧵
— Amal Dorai (@amaldorai) September 15, 2022
Mike Davidson, ex-VP of Design at InVision and Twitter: “Figma did a lot of things right over the ten (yes, ten!) years they’ve worked on the product, but one thing they did that no one else has been able to replicate is meet and in some cases exceed native app performance inside of a web browser.“ Also: “Within the next several years, it’s going to be possible to go from idea in the morning, to prototype in the afternoon, to working code in the evening… and the company who can do that most thoughtfully is going to be one of the most important companies in the world.”
David Sacks on late bloomers and responsiveness of VC markets. See a more in-depth discussion in Episode 96 of the All-In Podcast.
Figma’s Valuation (purple line; left axis) versus ARR (red line; right axis).
— David Sacks (@DavidSacks) September 16, 2022
Take-aways:
1) Late bloomers can thrive. Founders should never give up.
2) VC markets are highly responsive and slightly ahead of the curve.
We discuss fully on the next episode of @theallinpod. pic.twitter.com/JDnzALwqHK
Adobe CPO and founder of Behance: “Remembering the deluge of doubts in 2012 when we shared Behance’s acquisition, 10yrs later, platform grew 30x, product stronger than ever, brand intact, still free, high growth, and continued pipeline of goodness. But it takes work + principles. Like all bold moves, show > tell.”
today is a big day for both @Adobe and @figma. our teams are excited by the new possibilities and recognize both the opportunity and responsibility as we share our intent to come together. 🧵
— scott belsky (@scottbelsky) September 15, 2022
Hunter Walk: “Figma had crossed the ‘this matters to Adobe’s future’ rubicon. They hit $400m ARR and were continuing to double. Figma revenue, independent of margin, was increasingly displacing revenue that might have gone to Adobe, or more specifically, creating pricing pressure on Adobe.”
Andrei Herasimchuk, the ex-Lead Designer at Adobe, shares a list of “big wins” and “small wins” that Figma cofounders and he wrote down in December 2013. Pretty amazing to see how almost all of it is a reality now. (“Modernizing masking & gradient UI” sounds pretty sweet though!)
Found this recently. Taken Dec 2013. It’s the list of things @zoink, @evanwallace, & myself wrote down for @figma while still in the temp office in Palo Alto. The list of “Big Wins” was all Dylan & Evan, esp. the community and team use part. They had the vision, even back then. pic.twitter.com/6mZg6cJvhp
— Andrei Herasimchuk (@Trenti) September 16, 2022
Adobe representative to Protocol: “While we have been reducing our investment in XD, we will continue to support it. We are excited about Figma’s vision for the future of product design and the potential of our teams coming together to benefit our customers. After the transaction closes (expected in 2023), we will share more information.” RIP XD.
Adam Nash, one of the early investors in Figma, remembers his conversation with Dylan Field in 2013 about WebGL and moving graphic design to the cloud: “Dylan was not deterred. He explained that the heavy compute was the exact reason why moving to the cloud made sense. By providing high powered machines in the cloud, anyone could get access to an almost arbitrary amount of power without spending $10K, and latency & bandwidth had progressed to the point where shipping the UI bits to the client was a solved problem.”
The official press release from Adobe. “Adobe and Figma will benefit all stakeholders in the product design process, from designers to product managers to developers, by bringing powerful capabilities from Adobe’s imaging, photography, illustration, video, 3D and font technology into the Figma platform. […] The transaction is expected to close in 2023, subject to the receipt of required regulatory clearances and approvals and the satisfaction of other closing conditions, including the approval of Figma’s stockholders.” See also Adobe’s Investor presentation on acquisition.
The official announcement from Dylan Field.
The design team at Spotify discusses balancing conflicting goals of creating a playful space for experimentation and fostering interdisciplinary team collaboration in the Figma files. The key to achieving both is balancing the exploratory nature of design with a logical organization in your shared work. “A chaotic mess of brilliant designs is incomprehensible without a helpful file structure but too much structure early on might stifle your team’s inspiration.”
Beautiful demo of a powerful animation plugin Aninix.
Hello, @apple.
— Aninix (@AninixApp) August 31, 2022
This is an animation created with a trim pass effect that you can do directly in @figma using @AninixApp.
It's quick simple and beautiful:) pic.twitter.com/EdqoL8a6BQ
The makers of the Aninix plugin explain animation timing in this detailed Twitter thread.
It’s very common and complex question “How to choose timing for UI animation?”. That's why we've prepared a simple guide to help you choose the right timing for any UI animation. We use @Figma + @AninixApp as always😉
— Aninix (@AninixApp) August 15, 2022
More explanation and details in the thread 🧵→ pic.twitter.com/uxwu0oEU6k
At Microsoft, Figma is winning over Adobe XD as their design tool of choice. Jordan Novet wrote an interesting profile for CNBC showing how several acquisitions and internal demand led to its rise in popularity, even while Microsoft and Adobe have worked together for over 20 years.
“The Figma app allows your team to riff on ideas together in real-time, present designs to get stakeholder feedback, and share the latest updates with everyone — without ever leaving Microsoft Teams.” See also the conversation with Jon Friedman, Corporate VP of Design & Research at Microsoft, about collaboration, the importance of design systems and toolchains in freeing up time for ambitious work, and why it’s worth it to change a company’s culture — even if it’s hard.
Microsoft Design refreshed their entire library of Fluent Emojis last year, and now they’re open-sourcing them on Figma Community (see also parts 2 and 3) and GitHub. A staggering amount of work went into this set of 1,538 emojis and it’s definitely worth exploring. Every icon is available in multiple variants — 3D, flat, and high contrast. Beautiful work!
Bonnie Kate Wolf designs pictograms for Netflix in Figma.
Designing pictograms for @netflix in @figma
— Bonnie Kate Wolf (@bonniekatewolf) August 2, 2022
Somebody pinch me! pic.twitter.com/Z6U1DZR2Ku
Figma launched a partnership with Google for Education to bring Figma and FigJam directly to Chromebooks, the most popular personal computing device for students. This is a huge opportunity for students to learn the same app used by professional designers. (That said, I still warmly remember days of using keygens with Photoshop 4.)
“Check out our nine Google Fonts pairings and start using them in your design projects. The pairings are hand-picked from Google Fonts catalog and open-sourced for everyone to use.”
José Torre, Staff Product Designer at Shopify, gave a Config talk about getting the most out of design systems. The article he published earlier this year is a great summary of his thoughts on this topic.