Bonnie Kate Wolf designs pictograms for Netflix in Figma.

Jen Yee and Luca Orio, Netflix. ​“Jen and Luca will reveal how systems and freedoms can coexist and how your design community can thrive at any stage. Letting go of consistency and control might sound scary, but embracing a culture of context and trust is the key to supporting an ecosystem where collaborative creation can truly fuel innovation.”

Josh Mateo, Design Systems Lead at Netflix: ​“Effectively scaling and extending a brand into a company’s product is a common challenge I’ve noticed throughout my career. If we deconstruct visual attributes and technical constraints into scalable elements, we can begin to influence the brand from the product, or vice-versa.”

Netflix presents Hawkins, their design system widely used across the Netflix Studio’s growing application catalog, which consists of 80+ applications. In this blog post, they explain why Hawkins was built, how they got buy-in across the engineering organization, and what their plans are moving forward. (BTW, the cover illustration is made by Martin Bekerman, whose other artworks you can see below.)