A deep dive into Figma’s brand refresh. ​“Figma’s visual identity has gotten a bold refresh. From playful primitives to a vibrant new palette, we’re unveiling our latest brand evolution — one that speaks to all product builders.” 

I love how Figma showcased the community work on a giant screen at Times Square.

Olivia Hingley for It’s Nice That: ​“Sitting at the core of the concept is a new brand idea: ​‘build by design’. Short and sweet, the idea reinstates that design is more than just a skill, department or process, it’s the ​“gravitational centre” of the brand. Three brand beliefs come from this idea: ​‘design is everyone’s business’, which speaks to the flexibility and broad nature of design, while the second, ​‘craft as a differentiator’, centers on the care and attention to detail that Figma propagates. […] And, the third and final belief is ​‘the idea is just the beginning’.”

“We’ve added a new export quality setting to give you more control over the file size and quality of images when exporting frames and images from Figma as JPEGs or PDFs. A new quality dropdown in Advanced export settings allows you to choose from High, Medium, or Low quality when exporting as a JPEG or PDF. Low quality will compress your images the most, resulting in the smallest file size, and High quality won’t compress images at all. If you do not select a quality setting upon export, there will be no change to how your files are exported; Figma will follow existing default settings (Medium quality for PDFs and High quality for JPEGs). Also available in FigJam.”

Nathan Curtis: ​“In 2015, I established three models of forming teams for scaling design systems: solitary, central, and federated. The article progressed through each, scoffing at solitary, considering central, and favoring federated based on the section’s positioning and proportional length. […] In this article, I’ll dig into how federated is not a choice, it’s a facet. In practice, it’s never pursued first and never without central investment. In most cases, it’s optional and its outcomes can be so expensive and frustrating that it’s not worth it. Even worse, positioning federated as a primary objective anchors so many stakeholder myths to unwind that it damages system potential and even threatens its existence.”

“Show Them” is a new course on landing page optimization by Rob Hope. He hosts one of my favorite design podcasts and curates an inspirational collection of single-page websites at One Page Love. Rob spent years analyzing landing pages, so when he shares knowledge, I’m listening! To see what his content is like, check out the bonus video on Social Proof.

The course is launching on November 19th and offers a generous 70% discount until September 18th, which I immediately took advantage of. (Not affiliated, just love Rob’s work.)

Delighted to see the internal name sneaking into a shortcut for creating a new Slides deck! BTW, both figjam.new and figma.new have also been around for a while. 

Constraints and a blend mode now display inline when toggled on, or the default is changed.

Figma just added 450 new Google Fonts to the app. Select ​“Google Fonts (8÷24 update)” from the font picker dropdown to access them.