Ben Blumenrose pushes back on what the whole thread is really arguing about: “Product designers do help with UI design systems but that’s a fraction of what they do which also includes what product to build, how it should work, how to ensure people understand how to use it, how to create a brand people love and rally around, how the system should work together, etc etc etc but yes they’ll need to do visual design of UI design systems less so I’ll concede on that.”
1. This definition of product design is so sadly thin given where Gokul worked. Product designers do help with UI design systems but that's a fraction of what they do which also includes what product to build, how it should work, how to ensure people understand how to use it, how… https://t.co/dXVPKKLvp4
— Ben Blumenrose (@benblumenrose) April 25, 2026
“The first casualty won’t be design. It’s the deliverable.” Tommy Geoco backs it with numbers: a recent State of Prototyping survey of 1,478 design engineers finds 80.9% spending most of their week vibe coding, and 59% having shipped their own internal tool in the last six months. “The design function isn’t being eliminated. It’s absorbing engineering.”
The first casualty won’t be design. It’s the deliverable.
— Tommy Geoco (@designertom) April 25, 2026
State of Prototyping survey, March '26 (n=1,478):
- 80.9% of design engineers spend the majority of their week vibe coding
- 59% shipped their own internal tool in the last six months
- 5 of the top 10 weekly tools are… https://t.co/E8IFKRp6hi
“The role of someone who figures out what needs to exist, why, how it should work, how it should be positioned, differentiated and made memorable has never been more in demand.” Josh Puckett (also the maker of Pica included below) separates the deliverable from the practice: he agrees the mockup-maker role is going away, but argues the “what should this be and why?” role is more in demand than ever.
I think this is worth some nuance.
— joshpuckett (@joshpuckett) April 25, 2026
In recent history, many companies have employed 'product designers' whose primary activity and output has been the creation of software interface facsimiles, e.g. mockups in a drawing tool like Figma.
Those making mockups have of course been… https://t.co/RBqkG7oszr
“I’m increasingly sure that 2026 signals the end of product design as a full-fledged stand-alone function within companies.” Gokul Rajaram makes the controversial maximalist case: startups will outsource design systems to consultants, AI will generate the UI, and design headcount will shrink to 20% of its current size at larger companies.
It’s an argument that reduces design to UI mockup production, which is where most of the responses below push back. The reactions to Claude Design launch in the previous issue have already discussed confusion in terminology, the difference between design practice vs. design production, and made the case that “real design is the search for fit between form and context, not the generation of form itself.”
DESIGN: THE FIRST AI CASUALTY
— Gokul Rajaram (@gokulr) April 25, 2026
I'm increasingly sure that 2026 signals the end of product design as a full-fledged stand-alone function within companies. If so, it will be the first role / function to be eliminated by AI on a go-forward basis.
Instead of hiring FT designers,…
Makes now run natively on the Figma mobile app for on-device testing and touch interaction previews. Mobile creation and editing is coming soon.
You can now test your @figma Makes more naturally as a mobile experience without publishing... it just *Makes* sense! 💫 pic.twitter.com/J5GHN6ufRc
— miggi from figma (@miggi) April 22, 2026
Figma ships a meaningful performance update across the board: 10x faster vector editing, 4x smoother Make frame rates, faster load times, 92% fewer memory warnings. Just the memory side of this update was six months in the making!
Made some improvements to make your workflows faster. Like a lot faster.
— Figma (@figma) April 22, 2026
→ Vector editing up to 10x faster
→ Make frame rates 4x smoother
→ Faster load times
→ 92% fewer memory warnings pic.twitter.com/O5f8lLs6O0
Off the back of the Slots livestream last week with @dotdude, i've been trying to find a way to better articulate the distinction between Swap Instance vs. Slots.
— Hugo Raymond (@shallowveneer) April 13, 2026
They can often look like they solve the same problem, when they don't. Here's some thoughts one how to tell them…
Jacob Miller left the PM role at Figma to build Diffui, a new way to approach the design to dev process with AI. In this thread, he compares designs generated by his tool and Claude Design. One is more expressive and diverse, another is more polished and organized. The point is not that one is better than another, but how can we combine different approaches and tools to get to the most interesting result.
Comparing and contrasting designs in Claude Design vs https://t.co/WdLE6AXEKa (my very eary AI design tool)
— Jacob Miller (@pwnies) April 17, 2026
First up - designs for a surf shop.
Diffui put out 9 designs, below are my 3 picks vs what Claude put out. Which do you prefer? pic.twitter.com/qm9Ju3Pr8k
while I didn’t like Claude design at first try, it’s clear this is where we’re heading for the most part (assuming we’ll also get a full canvas env to explore visually alongside)
— Stammy (@Stammy) April 18, 2026
this post from @samhenrigold on the topic is spot on, so much I agree with here. I’m a diehard Figma… pic.twitter.com/8DjKygJ5gR
Design twitter is spicy today with Claude Design coming out but what if, like Canva, this is yet another onramp to design for hundreds of millions of people?
— Ben Blumenrose (@benblumenrose) April 17, 2026
What if it’s not a Claude Design vs. Canva vs. Figma vs. xxx but a “yes and” as millions more people are exposed to…
Most confusion about the future of software design stems from a confusion in terminology.
— Soleio (@soleio) April 18, 2026
My view: production design will increasingly be automated. The economic logic is self-evident — training machines to mimic and refine existing production practices is cheaper, faster, and… https://t.co/PloV4Tni9T
This is really neat but it’s not a design tool as much as it’s a design _production_ tool.
— Rasmus Andersson (@rsms) April 17, 2026
The practice of design is mostly about what comes before production.
There’s no doubt in my mind that all parts of software production will become automated very soon. Writing code,… https://t.co/4YFFZZdwCt
deep breath in (i think you already know my choice).
— matt (@msllrs) April 17, 2026
ive gone with option 1 for the past few systems ive worked on, and also took this route when defining the new color system for lovable (coming soon).
with option 1, as you point out, token count stays manageable. with option…
If Lenny's findings are true across the industry, and I'm skeptical of this, it's likely for the following reasons:
— Cameron Moll (@cameronmoll) March 25, 2026
→ While Design has been arguing about the importance of craft & taste over the past year, adjacent functions have likely done more relative to Design in shipping… https://t.co/ACyJNeYFNt
I’ll say the thing no one is saying: design culture is broken in lots of companies.
— claire vo 🖤 (@clairevo) March 25, 2026
Often design teams & designers are the most resistant to change org in the EPD triad, with highly vocal AI opponents, and little skill or interest in the art of campaigning for influence or… https://t.co/p5MZDBv2NR
Wake up, designers. While jobs across other functions are surging through the AI transition, design roles are stagnant.
— Soleio (@soleio) March 24, 2026
Don’t take refuge in craft and taste. All members of technical staff must demonstrate newfound productivity. If that’s a topic you’ve avoided because it… https://t.co/BZXd22sqA3
Yep! Type Foundry introduces Unifora, a uniwidth variable sans-serif superfamily. If you aren’t familiar with uniwidth typefaces, it’s worth checking out details of this project. Two years dedicated to a single constraint: every weight, every width, every slant — same character widths. This solves a real problem for interface designers: text that doesn’t reflow when you switch from regular to bold.
I spent 2 years on a single constraint: every weight, every width, every slant—same character widths.
— Yep! Type Foundry (@yeptype) April 8, 2026
Today Unifora is out.
A uniwidth variable sans-serif superfamily. 135 fonts. Industrial edge, architectural precision. pic.twitter.com/yzJizpnEdi
Stefan went through every Dive Club episode and pulled out everything about portfolios, hiring, and what makes candidates stand out, then distilled it into a skill that audits any product design portfolio.
Went through all episodes of @joindiveclub, pulled out everything about portfolios, hiring, and what makes candidates stand out.
— Stefan (@heystefan_) March 22, 2026
Distilled it into a skill that audits any product design portfolio.
Actually works:
npx skills add hey-stefan/portfolio-audit pic.twitter.com/O7bP2CIiLc