Designer Advocate Mal shows how to create a library in Figma Design and enable it in Buzz to build on-brand assets.
A useful checklist for Buzz templates: start in Figma Design, lean on Auto Layout, keep text layers separate for Bulk create, lock image ratios, name layers, use variants, test the template as a user, and share with context. Great reference for keeping self-serve assets on brand.
“In this replay of our June 12, 2025 webinar, you’ll learn more about how teams can scale on-brand assets with design templates in Figma. Our team will walk through the template workflow, and show ways they can be customized and used to bulk create content.”
“Now you can add all the templates within a template set in just one click — so you can create more assets and launch your campaign even faster. Just the click “Add all” button at the top of the template set to insert them into your file at once.”
Mal highlights a few core features of Buzz — bulk create, make or edit images with AI, and wonderful templates to get started.
“With Figma Buzz, brand designers and marketers have a shared space to build beautiful, on-brand assets at scale.” Non-designers on my team use Canva a lot for event materials and marketing assets, and I can’t wait to set them up with customizable on-brand templates.