The new Figma homepage, this time designed with a custom Figma Sans typeface. (I truly hope this redesign was codenamed “Figma sans Whyte” internally.)
I got curious about how the Figma brand and messaging changed over the years and went down the rabbit hole of the Wayback Machine. The first available version is from December 2015 — “The Collaborative Interface Design Tool.” A year later, it was changed to “The first interface design tool with real-time collaboration,” which feels like something Rasmus Andersson would design. It was updated to the “Turn Ideas into Products Faster” in April 2017, which was slightly tweaked later that year. The homepage was redesigned again in January 2019 to “A better way to design.”
Finally, one of my favorite versions using ABC Whyte typeface and “Where teams design together” tagline was launched in October of 2019 and stayed pretty much unchanged until April of 2021 when it was replaced with a mouthful “Minds meeting minds is how great ideas meet the world.” This one didn’t stay for too long and gave way to a great tagline, “Nothing great is made alone,” in July 2021, which was used for two years until July of 2023, when it was replaced with a more descriptive “How you design, align, and build matters. Do it together with Figma.” That was the version that the new homepage replaced.