Aura to Figma. Harmonizer. Bottoms-up GTM.
Just one day until Config! I’m flying to San Francisco tonight, hoping for better luck than last year. If you’re attending the conference, read this newsletter, and spotted me in the crowd — come say hi! I love meeting new people and making friends. (Here are some photos from last year so you can recognize me.) I’ll have Figmalion stickers to give away, too.
It’s going to be a busy few days. Here are the talks I plan to attend, though the hallway track often wins. On Tuesday, I’ll be joining Molly’s hike and coffee in the morning, hanging out at Config Commons around noon, and wrapping up the day at GitHub’s dev community event. On Wednesday, I’ll be at the Detach Instance 2025 after-party. Then it’s a red-eye flight home on Thursday so I can start writing a big-ass newsletter for next week.
See you there!
— Eugene
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Release Notes
All users are now on UI3
It’s been a year since Figma introduced the new UI at last year’s Config. The beta is over and the previous UI is no longer supported, everyone has been moved over to UI3.
What’s New
From Reactive Graphics to the Agent Era: Reflections on the Evolution of Design and Code
John Maeda: “Even with these shifts, I don’t believe AI is replacing designers. If anything, it’s forcing us to focus on what only humans can provide: judgment, empathy, ethics, and the ability to ask the right questions. AI lets us scale and experiment in ways that weren’t possible before, but meaning, care, and resonance still come from human insight and intent.”
Using Figma
Aura to Figma
Meng To shows how to generate designs in Aura and bring them to Figma. He includes a Figma file with 57 examples and they look pretty good!
Multi-brand core tokens
Molly shares a tip from Brad Frost’s new course on reusing “core tokens” across multiple brands.
Plugins & Tools
Harmonizer
New color plugin from Evil Martians! Lots of smart ideas and nice touches, as if Accessible Palette got a younger and cooler sibling. Happy to see this team keeps making color tools better. “Harmonizer generates accessible, consistent color palettes for user interfaces. Using the OKLCH color model and APCA contrast formula, Harmonizer helps you create color palettes with consistent chroma and contrast across all levels and hues.”
OkColor v11
The new version of the most advanced color picker for Figma, supporting OkLCH color space and APCA & WCAG contrast measurement algorithms. This update includes new square rendering for OkLCH, arrow keys and wheel support in the color picker, automatic detection of the document color mode, Figma UI3 update, and math support in the inputs — see the full release notes.
Vector Blender
A new plugin that generates smooth transitions between two shapes by creating intermediate states.
Layout
A preview of an interesting new “design system tool for the AI era”. Imports design from Figma, creates a new component, and makes it instantly installable with the shadcn CLI tool.
Resources
Config 2025 virtual badge template
“Create a personalized virtual badge for Config 2025! Make it your own by adding stickers and don’t forget to share your badge on social to connect with virtual and IRL attendees!”
Backstage
Bottoms-up GTM: It’s more than magic
Claire Butler demystifies the role of marketing and sales in Figma’s bottoms-up go-to-market (GTM) strategy. It starts with a framework you can apply to your business, and this post will help you decide whether this approach is right for you.
Prioritising craft
After wrapping up his time as a PM at Figma, Robert Bye reflects on what he learned there and shares a few patterns that he thinks made the difference. This post focuses on craft: “There was this unspoken agreement that craft mattered. Everyone, from PMs to engineers to designers, took serious pride in their work. But no one took themselves too seriously. It was confident without ego. People wanted to do great work and genuinely cared.”