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Figmalion is a curated newsletter collecting interesting links about Figma.


Figmalion is a niche design newsletter focused on Figma and its community. Readers work in design and technology and are interested in the UI design, tools, workflows, and design systems.

The audience of Figmalion will always be small compared to a newsletter on design and technology in general, but power is in the focus. Figmalion is a great place to promote resources specific to Figma, design tools, or UI design:

  • Courses
  • Books
  • Design kits
  • Paid plugins
  • Integrations
  • Apps and services

Currently, there are 2,200+ subscribers. The engagement is high, with an average open rate of 50-60% and a click rate of 23-28%. A new issue comes out every two weeks and can have only one sponsor, included both in the email and on the web (see Issue #7 as a sample). The sponsorship costs $200 per issue.

To discuss further, send an email to Eugene Fedorenko.