Making of Visual Search. Vector Fields. Config identity.
The story of Figma’s big AI pivot
In this episode of Dive recorded at Config, Ridd talks to Figma design engineer Vincent van der Meulen about how the new Visual Search feature was born from a mid-project pivot. Don’t miss Vincent’s original pitch video for visual search in Figma.
What Figma AI means for design
Mia Blume from Designing with AI with a controversial take: “In fact, I think Figma AI changes nothing for design. […] Besides the immediately useful feature of smart naming, Figma AI doesn’t alter the existing trajectory. This isn’t a dig on Figma, or its role in the future of tooling. It’s more that as a discipline, we were already “here”—some people just didn’t realize it.” If you’ve been paying attention to AI-related links in this newsletter, you would agree with her points.
Bingo: “The real weakness that jeopardizes our field has existed long before the invention of generative AI tools for creatives. If our value (even if it’s only perceived) lies solely in drawing boxes, then we will inevitably become obsolete. And if we remain focused on the wrong things, we will miss the moment in which we could do something about it.” In the end, she suggests three key areas that design leaders can focus on.
What Config 2024 taught me about design’s next golden age
Abdus Salam, Product Designer at Meta, writes at UX Collective: “The future belongs to designers who can master AI, not be mastered by it. Our value lies not just in our technical skills, but in our creativity, our empathy, and our ability to wield these tools in service of crafting experiences that resonate on a profoundly human level.” Also: “while AI can help us reach “good”, achieving “great” still requires human ingenuity and an unwavering commitment to quality.”