Making Figma. Figish. Figma Motion and Aninix.
The 5 Phases of Figma’s Community-Led Growth: From Stealth to Enterprise
Insightful interview about the role of community in Figma’s go-to-market strategy early on. “As Senior Director of Marketing, Claire Butler joined Figma as one of the first ten employees and the company’s first business hire. She began shaping the company’s bottoms-up growth strategy and laying the track for a vibrant community before the product was even publicly available.” The conversation is also available as a podcast.
Interview with Badrul Farooqi, First PM at Figma
An interview with Badrul Farooqi, the first Product Manager (and 18th employee) at Figma. He spent nearly five years at the company and worked on the two largest customer-facing products at Figma: the core design tool and Figma Community. Learn about solving problems for the most discerning customers, the benefits of being an internal transfer PM, how and where to talk to customers for maximum benefit, and more.
Office Hours with Yuhki Yamashita
Yuhki Yamashita is the Chief Product Officer at Figma and leads the product and design teams. In this interview with the Merit Office Hours, they talk about the value of process, adapting to asynchronous work, and the importance of mentorship.