Alright, as an author of this newsletter, I feel personally attacked! (Just kidding, I’m not.) In my opinion, it all comes down to the eternal debate about the role of “hard skills” vs. “soft skills”. You can’t get far without either. “Perfecting every Figma plugin” wouldn’t advance your career, but being efficient with time, solving problems that others couldn’t, or making something unique with these plugins might. On another hand, we’ve all seen portfolios with detailed case studies, processes, wireframes, and diagrams where the end result… is just meh.
All of the competencies in Artiom’s pyramid matter, but it’s noteworthy that tools, visual design, and UX design are at the foundation. Considering that this foundation is always in flux and evolving, it’s no surprise that the design community is paying so much attention.