Design Process. Unsung. Agentation.
Why Designers Can No Longer Trust the Design Process
In this talk from Hatch Conference, Jenny Wen, Design Lead at Anthropic and former Director of Design at Figma, explains why the traditional design process is outdated and no longer works for today’s tools and tech: “With AI accelerating prototyping, smaller teams doing more, and craft becoming a key differentiator, rigid processes are failing designers. Jenny shares real examples from Figma and Anthropic that show how great work actually gets made today. Starting from solutions, caring deeply about details, building intuition, skipping steps, and designing for delight.”
Jenny’s talk really resonated with me. Quickly trying and discarding solutions, iterating on details, and relying on intuition is how I prefer to work. Still, without formal collateral such as personas or problem statements, it can feel like taking a shortcut. I went through a phase of producing these artifacts, but often found them more useful for justifying decisions than making them. It finally clicked when I read Alan Cooper’s interaction design bible, “About Face,” a decade ago: a lot of these processes came from design consultancies. They have to learn a client’s business, do product discovery, solve a problem, and sell it to stakeholders in a short time before moving to the next client. The longer you work on a product, explore the problem space, and listen to users, the stronger your intuition gets, which lets you fast-forward and compress discovery and design process.
“I’m not sure what my design process is anymore”
Tom Johnson: “It’s literally faster for me to build a concept inside of the actual codebase than it is to work in Figma. But the amount of versions and breadth of the final result is not up to the quality bar that I usually hold. I’m loving the speed, but the output is sloppy at times. So I’ve got this weird flow of Code → Code → Figma → Code → Figma. Repeat, reorder, etc. The issue is that the transition from Figma → code with their MCP is solid. […] But code → Figma… is a terrible flow.”
I often spend more time recreating a particular screen in Figma than actually designing the change. I’ve been beating on the Code Connect drum for a while as it has huge potential for connecting design and code components. Even though it was built to translate components from Figma to code, I don’t see why it wouldn’t work in reverse. Code Connect was announced almost two years ago (way before LLMs and MCPs got powerful), but because it’s locked behind Organization and Enterprise plans, it’s rarely discussed in the community or considered by plugin and tool makers.
This design portfolio got me a job at Vercel
Speaking of Tom, in this interview with Jay, he shows the DM he sent to Linear’s CEO to get an interview — and later the portfolio and case studies he used to land the job at Vercel.